Most of us are familiar with some form of social media that we use for various reasons both business and personal. In this day and age, it’s hard to even go outside without hearing about the latest on Facebook or Twitter. Many networking opportunities have also opened up with businesses as job seekers and hiring managers have come together on LinkedIn.
The hot topic this year, however, is something of an inside-out version of social media, though it is a bit more complicated than that. Enterprise social network is revolutionizing the way many companies do business and facilitate collaboration between management and employees.
So why should companies be paying more attention to this trend? Well, a few reasons come to mind.
1.Increased Employee Morale
It’s no secret that a happy employee is a good employee. When employees enjoy their jobs and are happy where they are they are more likely to be productive, to bring fewer conflicts, and of course, they are more likely to stay at their jobs. Employee retention and productivity are vital to a company’s success and most agree that low or standard turnover rates are a big plus.
So what does this have to do with an enterprise social network? Employees are more likely to be happier if they know that their voices and ideas are heard by management. Aside from that, however, there are studies that at least suggest that in general people are happier when they’re connected to social media. Judging by this couldn’t one say that an enterprise social network could also have the same effect, that an employee will be happier at his or her job if they’re connected to the company?
2.Improved Communication Between Employees and Management
One of the areas where many companies fail to successfully implement an ESN is in the area of listening. Often an enterprise social network fails to engage employees and no one ends up using it. For this reason, many companies give up on the idea before they even begin. On the other hand, those with the business savvy to do so, have very successfully engaged in the art of listening. So why is this important? Who knows better than the employee what happens on the floor? Some of the best ideas come from seemingly the most unlikely of places, and when those ideas are heard, listened to, and receive a real response – companies thrive. Take for example JobCloud – a Swiss recruitment company. Since they have started using an enterprise social platform – emplo, communication between their German and French-speaking branches has become much more effective. Employees are up to date with what’s happening in different offices, they express their opinions more freely and are more keen on sharing ideas.
3. Enhanced Collaboration
As you probably know, the most important aspect of effective collaboration is communication. Communication failure is the most frequent problem that businesses face which cripples companies to the core. This includes communication within departments, between departments, and of course communication between management and personnel. When the lines of communication are both solid and open it empowers the employee, which empowers the organization. In addition, employees are more productive, and happier at their jobs when they are informed and connected.
4. Reduced Internal Emails and Increased Productivity
Many companies that implemented an ESN have stated that a few of the goals include reducing the overall volume of company emails as well as reducing the need for company meetings. These traditional forms of communication can often be lost in translation and they take up time, effort, and ultimately money in implementation that could be used building profits. So what’s the solution? A social media platform! An ESN allows companies to distribute company-wide information at a fraction of the cost, in a fraction of the time. For example, Smart MBC after implementing emplo have managed to reduce the number of internal emails by an overwhelming 97%. It also had a very positive impact on the employee productivity.
5. Geographically Dispersed Teams Brought Closer Together
In the case of larger companies, time and space tend to complicate things a little in the way of communication. How do you get an idea or an important bit of information to members of a company that crosses international borders? Even with the advancements of internet communications, that’s still no easy endeavor. It turns out that Coca-Cola and a few other companies used these platforms to do just that, and have never regretted it.
Are you ready to give an ESN a try? Don’t be left behind!