Have you noticed that an increasing number of companies have started using enterprise social networks (ESN)? It is a fact! According to Markets and Markets, the global enterprise collaboration software market is predicted to reach $49.51 billion in 2021 (it is worth $26.68 billion now if that interests you). Lucky us, I guess!
Nothing happens without a reason though, so if you are wondering why more and more firms are turning to enterprise social networks, here are a few ideas:
- It improves productivity. McKinsey says that enterprise social platforms can boost worker’s productive by up to 25%. Why? Because it makes their interaction more effective. Think fewer emails, quicker information exchange, etc.
- It helps disseminate knowledge. Sharing knowledge is one of the key reasons why it’s worth investing in an ESN. Do you know that on average, employees spend 20% of their working week looking for internal information? That’s around 8 hours a week! Not time well spent – they could be spending all that time on tasks that actually benefit your company if you provided them with an ESN like emplo (just saying…).
- It improves teamwork. Yes, enterprise social platforms bring people closer together. Especially those who work remotely or spend a lot of time on the road, like sales people!
Top 5 features every Enterprise Social Network should have
First off all, let me say that we are aware that it takes much more than a few fancy features to make an enterprise social network effective. It requires leadership support, an open company culture, and a clearly defined social strategy, among other factors (here is a good article if you want to explore the issue further).
Now, let’s have a look into features that we think every successful Enterprise Social Network should have:
1. A knowledge-base
As mentioned earlier, one of the main benefits of having an enterprise social media platform is knowledge sharing. Therefore, a knowledge-base feature can come in handy. Imagine working on a project where many people from different departments are involved. You might not see each other daily. However, to make the project successful, you need to not only exchange information regularly but also have a place where you can store documents.
Sending important information via email is not the best idea. Emails get lost, plus on average, we receive 121 emails a day – that’s way too many! And I don’t know about you, but I personally hate going through emails to find information that I need urgently.
emplo offers the knowledge-base feature; you can create as many knowledge areas as you wish, add articles and share documents. Knowledge-base administrators decide who gets access to each knowledge area. Make them public or private. What’s posted in emplo, stays in emplo. The search function lets you find documents quickly and easily.
2. A newsfeed
A newsfeed is a great option to:
Eliminate unnecessary emails. It is so much easier to effectively exchange information via a newsfeed. People can comment and like each other posts. Often, giving someone a quick like can offer them a big confidence boost! All comments are nicely displayed, and nothing gets lost or goes unnoticed.
Stay up to date with what’s happening in the company. Have you been away for a week or two? Good for you! You can now have a quick look at the newsfeed to find out what’s been happening while you were away instead of going through hundreds or thousands of internal emails. emplo also lets you tag your co-workers in your posts and comments. So if there is a question directed at you, it will show in your notifications.
Build a more transparent organizational culture. How you communicate reflects on your company’s culture. An enterprise social network is the new, innovative way to communicate in the workplace. It encourages transparency and openness. Also, it is friendly and natural. Social media-based platforms have dominated the world of communication; it is effective outside of work so why not give it a chance at your workplace?
A personalized newsfeed is definitely one of the features that every Enterprise Social Network should have.
At emplo, we offer you a free monthly trial, 0 training costs and quick implementation. Really, you’ve got nothing to lose.
3. A chat
A pretty standard feature, but very useful! Especially when your colleagues are located in different offices or on different floors. Sending a message via a chat is so much quicker than sending an email…and messages are stored in one place, so you can go through the conversation whenever you want to.
At emplo, you can have both 1:1 conversations as well as group chats. You decide.
Creating groups is another feature that every successful ESN should have. This makes project collaboration so much easier! It is a perfect place to share ideas, provide feedback and store documents.
At emplo, you can have multiple group administrators. You decide whether to make the group private or public. All file attachments will be listed in the group so you can find them quickly. Administrators also get access to group statistics, which include the number of visits, number of messages sent, number of comments and likes. It will help you evaluate how active the group is.
We often use different tools for different purposes. For example, some use Trello to work on projects. Most of the time, we don’t want to switch to another tool (unless we are unhappy with the current one). This is why it is key to allow for integrations.
At emplo, we are huge fans of Zapier. This is what we use to integrate emplo with many popular tools such as Trello, Slack or MailChimp. Basically, whatever Zapier integrates with, emplo integrates with it too. Pretty convenient, isn’t it?
What do you think? Can you come up with any features that every successful Enterprise Social Network should have? If we’ve forgotten about anything, please let us know in the comments.