“Communication is about transferring information from one brain to another.”
Yeah…if only it was that simple. Different people communicate in different ways, and there isn’t such a thing as universal communication (sometimes I wish there was).
This also applies to communication in the workplace.
How we communicate often depends on our age, cultural background, whether we are introverts or extroverts, etc. How we process information also varies. Some of us are more visual.
In fact, 65% of us are visual learners while others prefer the written word.
Why am I telling you all this? Because how we process information also impacts the way we interact with it. Workplace communication should be interactive; it’s a two-way process. It should be a dialogue, not a monolog.
Effective communication in the workplace means engaging communication; otherwise, it’s like talking to a wall, which is not very nice.Effective #communication in the #workplace means engaging communication #InternalComms Click To Tweet
The truth is, the way an organization communicates (internally and externally) can be the difference between success and failure.
How can you make communication in your workplace more engaging?
Here are a few ideas:
1. Use workplace communication tools that you and your employees will actually want to use.
Not all workplace communication has to be face to face. An increasing number of companies adopt social collaboration platforms as a way to make their internal communication more interactive, to share information more easily and to connect with employees who work remotely.
Why? Because they are effective, and employees like them. A study conducted by uSamp Research revealed that 95% of surveyed employees prefer business communication tools over face-to-face meetings.
What’s more, 44% of workers want internal business communication tools to be more widely used.44% of workers want internal #business #communication tools to be more widely used Click To Tweet
Remember, not everyone feels comfortable sharing their opinions face to face, and you might lose their precious input just because they don’t want to say certain things out loud. You will gain a lot of interesting insights if you provide your employees with a platform where they can freely and openly exchange their opinions and ideas.
2. Listen, don’t judge.
Do you know why some employees remain quiet? Often, it’s not because they don’t have anything interesting to say but because they are afraid they will be judged for having a different opinion. In fact, 34% of US employees do not speak up because they are afraid of retribution. This is really serious!34% of US employees do not speak up because they are afraid of retribution #workplace Click To Tweet
This fear inhibits you and your organization from getting valuable information that you could use to make improvements. Communication will only be interactive if it’s open and if people are allowed to speak their minds.
3. Don’t use email to share important information.
If you used email to share important information, then clearly it wasn’t that important. An average worker receives 121 emails per day; what are the chances of your email getting “lost” in their inbox? Quite high…
Also, if it is an announcement that you are sending to your entire organization, then you will hardly ever get a response.
It’s worth posting on your company’s intranet instead (if you have one), so people can comment on it, ask questions and like each other’s comments, provided that your intranet is cool enough to provide the “like” feature (just for your information, emplo lets you do it).
If you don’t have an ESN, then organize a quick meeting to allow your teammates to ask questions on the spot; you will also be able to assess their reactions immediately.
4. Keep communication in the workplace positive!
“If you can’t say anything nice, say nothing at all.” While this might be slightly extreme, as sometimes sharing negative information is unavoidable, in general, the more positive the news, the more engagement you get.
Let’s have a quick look at some marketing findings; you can use them to better your internal comms and make it more engaging, so don’t leave yet 🙂
Dan Zarella from HubSpot, while trying to figure out how to increase Twitter followers, discovered that accounts with a higher number of followers have a lower percentage of negative tweets than those with fewer followers.
You can apply the same mechanism to your internal communication to make it more interactive. Often, people don’t know how to react to negative news, so try to keep it positive if possible!
5. Use a language that everyone understands.
Have you ever spent 5 minutes reading an article and then had no idea what it was about? I certainly have, many times!
Things you say, and how you say them, matter.
Try to use a language that everyone understands, and avoid unnecessary business jargon. Making sure that your employees understand what you are trying to say is key to getting a response other than smiling and nodding.
I hope you found this article helpful. If you are looking for an internal communication tool, definitely check out emplo. Your employees will love it, and so will you!