GSU Insurance Services maintains over ten branch offices across Poland. 76% of the company’s staff work in the sales department, where immediate access to company information (including product portfolio information and special offer updates) is essential for the realization of sales objectives.
Up to recently, the sales team limited internal communication to e-mails and phone calls. One of the company’s challenges has been providing information concerning different products so that it reaches staff throughout Poland at the same time. Important messages on new sale offers frequently got lost in the abundance of e-mails and staff did not respond properly.